Kicking The Tires
18 April 2012 | talking about Stock Market
Wall Street analyst types are often “going undercover” to see how a business is doing. They might go to Home Depot and wonder around the store and buy a few items to see how the entire process is going. They might stand outside Macy’s and count the number of people going in and our of the store. All this to get an estimate as to how the business is doing. Over the last few years I have been making efforts to do my own little channel checks. I might not be camped out Macy’s counting people but I like to visit companies I am invested in, thinking about investing in, or competitors to companies I want to invest in. Below I am going to share two stories of my two most recent channel checks.
I love Starbucks. It has been a core holding of mine for a while now. I think they are one of the best runned companies (since Howard Schultz came back). I make every effort to visit Starbucks wherever I go to make sure they are truly consistent (it could be they are just really really well run in the Portland area). In the past 6 months I have visited a handful of Starbucks in South Carolina, Northern California, and of course different locations within my home state of Oregon. Each visit was a warming and consistent experience. It is clear Starbucks is working hard to make sure they have a brand people trust and rely on.
On a recent trip to Northern California I made an effort to visit Peet’s Coffee’s. I visited 3 different locations Cupertino, Davis, and Sacramento. Each visit was not pleasant at all. Getting on the Internet was a guessing game to begin with. Eventually I found out you have to get the barista to give you an access code good for one hour. Once connected, the service was completely unusable (in all 3 locations). In general the employees were not friendly and straight up rude in Sacramento. I found the bathrooms to be pretty gross in all 3 locations. I do not love the coffee but it is ok. It seemed a little burned at the Davis location. Nothing about the Peet’s brand really gave me any confidence. Many of the patrons I spoke with also had negative thoughts about the service and the poor wireless.
I don’t blog much about investing in the the stock market. Which is odd because if you meet me in person I will talk your ear off about where I think the market is going or where I think the best investments are. The digital world might not know what an equities nut I am. I don’t blog much because unlike so many other topics I talk about I don’t see investing as a black or white type of thing. I am never 100% sure I know what I am doing. There are just so many data points. I never know if the data points that are important to me are the correct data points to look at. That is what makes a market, right? If we all were looking at the same data points and we all had the same point of view there would not be someone willing to be on the other side of my trades.
From my first post (
One of the things that drives me nuts, is when I hear people say "Real Estate is my thing", or "Real Estate is what I am into". It is not a drug it is an investment! You buy Real Estate, (as an investment), for it to go up in value and maybe collect rent. Hmmm, that sounds just like buying a stock, and the rent would be the dividend (or even a stock buy back). Real Estate, (from an investment standpoint), is not a way of life. It is not something you are into. It is not "your thing". It is 100% an investment. So many people, particularly young people, don't get that. With this post I am kicking off a series of blog postings talking about the importance of understanding all markets not just the one "you are into".
Something that has been frustrating me more than anything in the last year. With the slower economy I have been able to spend more time just talking to people; strangers, family, friends, and just about anyone else that has something to say. Being a business person the conversation often heads down the path of success and how to achieve it, but so many people I talk to don't want it bad enough. They would rather talk about it then do it. I am not just talking about building a business. I am talking about getting a job if they are unemployed, upgrading your current job, or starting a business.
This spring will be my 10th year in business for myself. By no means does this make me an experts in business but I have learned a few things along the way. There seems to be two type of businesses; explosive and non-explosive. To define this further lets use the example of a sub shop. Once this sub shop gets operating the revenue for the company should be about steady. Of course there are ups and downs but overall there is not one big pay day. Money just seems to come in each month. This would be an example of a non-explosive business. Then there is the example of an explosive business. This could be a Realtor, loan broker, builder, lawyer, or whatever. These types of businesses tend to have big pay days. Money might not be rolling in everyday but when it rolls in it rolls in big.