Apple, Why Are You Becoming Microsoft?

3 February 2010 | talking about Internet, Stock Market

Bad Apple
Apple, I want to love you, I really do.  I've even put up with your high prices because your designs are sleek, your user interfaces are nice on the eyes, and you've been on the front-lines of technology advancement on the behalf of users.  At least, you were.

I'm not so sure anymore.  There's no doubt that the iPhone is one of the most innovative devices of the last decade, but the same cannot be said for the antiquated App Store.

The approval process to get your newly designed app is ridiculous.  Apps are not only filtered for content, but in many cases, it takes weeks to get approval for your app to be download by eager customers.  And why?

In today's market of fast-paced and ever-growing e-commerce, being forced to tailor your business model on the requirements of a single channel makes no sense.

Working within The Cloud, the only limitations are the network's capacity to deliver enough bandwidth to users, something they've been able to do as the market for 3G and 4G accounts have explode in the last few years.

If anything, Apple is limiting what you, the consumer and business person, can make and purchase by controlling and focusing so much attention to the App Store.  Perhaps it's just another case of absolute power corrupting absolutely.

There are far more advantages to operating inside The Cloud, but there is less revenue in it for Apple.  Like Microsoft in the early 1990s, the company seems to be controlling what people can develop so that they can capitalize on being the only game in town.  And although there were open-source operating systems like Linux available, if not enough people know about the alternatives, those alternatives do not reach their full potential.

If Apple promoted its hardware and OS as being the most user friendly in The Cloud, they would draw attention away from a revenue stream reportedly worth about $45 million.  While that number is substantial, it doesn't seem like it's most cost effective strategy for anyone, including Apple.

Apple claims to have reviewed over 200,000 applications in a year, 20% of which are not approved on their first pass, and only 10% that keep user retention.  That hardly seems worth the effort for company whose net worth hovers around $150 billion.

Hopefully Apple will come to its senses soon and focus on the core principles that made it the juggernaught it is today: secure, easy to use, basic programs that allow users to work in a productive environment with the best tools.

If not, as they continue to try and keep total control over every aspect of personal and business computing, they'll find themselves far behind the competition.

tags: apple, microsoft, the cloud

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